Arby’s | Free Sandwich Month
They say don’t feed the trolls. Well, Arby’s did.
And Arby’s did it again, and again, and again, going directly at their haters for a whole damn month.
We started off by letting the Arby’s voice out of the bag.
Unless It’s Free
Next turned Arby’s hater’s own words against them.
Here’s how we announced Free Sandwich Month on social:
Arby’s Try Detector
Here’s how we
*This was peak wordle era. Shoutout social Newsroom teams everywhere.
BONUS: this is the 2nd post they let me do. It’s also the 2nd horniest, and easily the worst :) I’m happy to report that things went uphill from here.
CREDITS
Group Creative Director - Melissa Hoke
ACDs - Mike Breighner / Aldis Rasums
Creatives - Manuel García
Jr. Designer - Aliya Perry
Producer - RobLeeRobLeeRobLee (iykyk)
Account team - Marion Roussel, Cynthia Saad
Production House - Harbor
Director - Chris Hellman
Animation - David Soto