Manuel / Manny García
copywriter / likes movie posters / doesn't like picking a first name
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The Opioid Crisis

Disclaimer: This piece was created solely for the purpose of the One Show Young Ones Competition and was not commissioned by the client

Overdose seats | opioid Awareness


Every 16 minutes, a person dies from an opioid overdose. But people won't care to fight the problem until it impacts them directly.  
So we brought the crisis to them, by turning this statistic into the feeling of an overdose — all by using subway seats.

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Credits:
Art Director - Eunice Pang