Through Film we fight on | SU Human Rights Film Festival
Winning campaign pitch to festival directors as part of the Newhouse School's portfolio program
The Mission: Break the Bubble
We were told students don’t like watching free movies about human rights issues. So we gave the festival a tagline and a message to send to campus: through film we fight on for those whose rights are ignored.
- Phase I -
Awareness
First, we rolled out our tagline next to the faces whose stories were being told at the festival.
Body Copy:
3 days of international award-winning films. Stories featured in Berlin, Tribeca, and Sundance.
They're hard to imagine, yet inherently human tales of struggle, grit, and hope.
You don't need a ticket to attend. Just a pulse.
- Phase II -
A Call to Question
Next, we spoke directly to students to break them out of their safe space.
OOH
- Phase III -
High Impact
A week before the festival, we brought our prints to places students most frequent.
- Phase IV -
Highly Intimate
Students are always on the go, so we went to the few places they're stopped to keep engagement going.
Merch
- Phase V -
Branding
