Arby’s | Social
A year’s worth of social bits for The Meats (for a full Arby’s social campign, click me!).
Seemingly viral 🍗
In Oct. 2023, a Taylor Swift fan account tweeted this. It went viral, and we had to act fast to get Arby’s wings into the conversation. So we recreated her plate in the photo using Arby’s new chicken nuggets.
Then waited for the swifties to rain down, and rain down, they did. We got 5.4 million views. 174.8 million PR impressions. 22k likes. 1.8k retweets. national press coverage. dozens of reactions from TikTok creators. and all organic through one still post on Twitter.
🗞️ AdAge 🗞️ NPR 🗞️ Toronto Star 🗞️ Yahoo 🗞️HerCampus 🗞️ also 🗞️ these 🗞️ TikToks
Trends and collabs 🤝
Arby’s is crafty, chronically online, and takes being shitheaded very seriously.* We got to work with some of the biggest gaming and entertainment brands to bring Arby’s to new audiences. We also hopped on dozens of girltok trends to bring as much love to Arby’s as possible.
*Hit refresh if these don’t come up for you. Or, hit me up if you know how to fix this Squarespace hiccup. Thanks stranger, you’re great, everyone says so.
collab with @Playstation and Lords of the Fallen
collab with @Netflix and Rebel Moon
@arbys The Wonderful Story of an Arby’s in Roseville, Minnesota: a film by Arby’s. #filmtok #movietok #aesthetic #cinematography #accidentally ♬ original sound - Arbys
@arbys ENHAAAAAANCE to welcome the Big Cheesy Bacon Burger to Arby’s World. Limited time only at participating locations while supplies last. #burger #bigburger #baconburger #foodtok ♬ original sound - Arbys
@arbys in our bad girl era. #badgirl ♬ YADA YADA - Mariela Arredondo & Jeremy Bourque
^
Another viral moment. This one referenced Jojo Siwa’s newest single ‘Karma’ and her new “bad girl” persona. We recreated her bad girl look on Arby’s curly fries, giving them a bit of an edge—just like Jojo. 2.3 million views. 108.4K likes. 2.3k comments.
papercraft collab with @Warhammer
collab with Dragon’s Dogma 2
results:
🏆 Seemingly Viral: 5.4 million views. 174.8 million PR mentions. 22k likes. 1.8k retweets.
🏆 AdAge 🗞️ NPR 🗞️ Toronto Star 🗞️ Yahoo 🗞️ HerCampus
🏆 this tweet was in AdAge (is that cool? maybe, idk, but let’s put it on the fridge for now :)
Full credits:
ACD - China Levy
Copy - Manuel Garcia
Art - Nat Elwood
Intern team (board game) - Jennifer Valerio, Erin Dorney
Producer - Ellie Moonen
