KeyBank | Follows Your Lead
In 2021, there was a record number of unfulfilled GoFundMes. We convinced KeyBank to surprise and complete as many as they could—all in the communities their bank calls home.
– Social impact. Activation campaign. Film. Experiential. Social –
we made short films starring these small biz owners: in Buffalo, Portland, and Seattle.
we held 3 ‘Grand Re-Opening’ experiential events to drive communities back to the reopened shops: in Denver, Cleveland, and Salt Lake City.
results:
🏆 all the shops we donated to are still open to this day.
🏆 earned some press from Campaign US to Buffalo.com to MediaPost.
🏆 Since we launched this idea, Key and GoFundMe have gone on to raise $3 million dollars towards community initiatives.
CREDITS
CDs - Joanne Torres, Melissa Hoke
Creatives - Manuel García, Eric Sedeño
Producer - Kati Furo, Alex Roundtree
Account - Chase Haviland, Melanie, Castell, Cynthia Saad