Translation | light reel
Translation gives you a lotta little projects to sink your teeth into. These are a few of my favorites:
NETS OPEN VIDEO
Picture Brooklyn, summer 2019: KD just signed. Kyrie signs shortly after. For the first time franchise history, Brooklyn’s next generation gets to watch their team take flight. So for the Nets open video, we brought Brooklyn’s next generation into the fold.
They got their own starting five—because the team needs them to win.
CREDITS:
Group Creative Director – Andy Ferguson
Creatives – Manuel García, Eric Sedeño, Eugene Gao, Ben Howard
Producer – Tegan Mahford
Production – Versus
Directors – Brandon Kuzma + Justin Barnes
JBL x Mbappé
JBL wanted to add France’s rising son of football to its famille d'athlètes. We were tasked with giving him something real to walk away with.
First we imagined what the future would sound like if he did. Then we told that story through an
8-page World Cup programme, set in 2022.
the bundle we gifted to MBappé.
the unboxing.
MLB x Arenado
MLB wanted us to just plug a music track over their player highlight reels. Instead, we change the way they create highlight videos. They used to mash together a chaotic menu of plays. No structure. No style.
Our thought:
Pick a player, start with offense, then defense, build up to their biggest game, and thread the whole thing together with a treatment that elevate sthe show for way higher engagement. It’s been working ever since.
CREDITS:
Agency: Translation + United Masters
Creative Director - Jon Weidman
Creatives - Manuel García, Eric Sedeño