Monkey Shoulder Whisky | Rewrite The Night
After our team won this pitch, we created Monkey Shoulder’s first brand spot: revamping their social presence and inviting everyone to rewrite their usual nights out.
🥉 AdFed Bronze, Social Media Single Execution
– Brand campaign. Film. Social campaign. Organic social –
Rewrite Social Videos
Step 1: make a cheeky world that pokes fun at stuffy nightlife.
Step 2: continue the chaos on social.
Step 3: see if you can spot an uncanny valley version of me in one of these clips.
Always On Social
I was given the keys to Monkey Shoulder’s social channels.
They basically let me shitpost about 100 times in a single year.
Turns out it worked. Monkey’s followers, and comments went up 27-30%. Engagement rate reached 6.2%.
Here’s the ones I like. Some art directed by me. You can probably guess which.
*This was peak wordle era, and their most engaged with post ever.
results:
🥉 Ad Fed Bronze: Social Media Execution
🏆 27% increase in comments. 30% increase in followers. 6.2% engagement rate.
🏆 tapped into a new audience, reaching 33% more women.
CREDITS
Group Creative Director - Melissa Hoke
ACDs - Mike Breighner / Aldis Rasums
Creatives - Manuel García
Jr. Designer - Aliya Perry
Producer - RobLeeRobLeeRobLee (iykyk)
Account team - Marion Roussel, Cynthia Saad
Production House - Harbor
Director - Chris Hellman
Animation - David Soto