NFL | Bring It All

NFL Football | Bring It All

Bring It All pushed kids to bring their hidden skill to football: their style, personality, outside talents are all needed on the field to play to the next level. I came as the hero film launched, but got to build everything else: including a massive Pro Bowl experiential takeover.

-longform film, experiential activation, organic social, paid social -

Bring It All Block Party | Experiential

We turned the Pro Bowl into football’s biggest block party. There was a 360° end zone for TD dancing, a jersey customization station, gaming lounges for Fortnite, and dozens of pros and stars popping in and out like Snoop Dogg and Tobe Nwigwe. All vibes welcomed here, and on the field.

Building out the Block Party

This was a full experiential rollercoaster for us. We thought through everything from the activations to the water stations to the look-and-feel of the signage. It was livestreamed live on Twitch, and hosted by big-time streamer Pokimane. 10,000 watched live from home. 4,000 attended. A few walked away with limited edition Mitchell & Ness letterman jackets, including me. It doesn’t look good on me.

So much social

Twitch takeovers and Soundcloud playlists. National Snapchat filters and e-blasts. Countless tweets, banners and gifs.
Enough to make you never miss the lifestyle of a broke intern again.

CREDITS
Group Creative Directors - Eric Steele, Matthew McFerrin
Creative Directors - Barry Katz, Alex Kaplan
Creatives - Dylan Simel, Nick Sugai, Manuel García, Eric Sedeño